Product Description

It's the amazingly easy-to-use camera that slips right in your pocket-with an 8x optical zoom, 16.1MP photos and beautifully-detailed HD videos. And pics stay clearer, even with shaky hands thanks to Optical SteadyShot image stabilization. You can also enhance your images with built-in effects that adjust skin tone and texture or even whiten teeth.

From the Manufacturer

Easy made easier.

The amazingly easy-to-use camera that slips right in your pocket.
With an 8x optical zoom, 16.1MP photos and beautifully-detailed HD videos, pics stay clearer, even with shaky hands thanks to Optical SteadyShot™ image stabilization. Enhance your images with built-in effects that adjust skin tone and texture, or even whiten teeth.
16.1 Megapixel Plus 8x Zoom
Optical SteadyShot™ image Stabilization
720p MP4 HD Movie Mode

A powerful 16.1 megapixel CCD sensor helps capture gorgeous images with superb contrast and clarity down to the finest detail. You can create stunning, photo-quality prints , or crop your images and still come away with high resolution shots. The 8x zoom Carl Zeiss® Vario Tessar lens helps you get much closer to your subjects.
Sony's Active Mode image stabilization gives you the freedom to shoot movies even while walking or running. 2-way Active Mode corrects for both vertical and horizontal motion.
Create high quality movies with full use of optical zoom in files small enough to transfer a computer. Once transferred to your computer, you can effortlessly upload your media to popular photo and video-sharing websites such as Photobucket® and YouTubeTM.

Technology

Pixel Power With a 16.1MP image sensor, capture high-resolution images with superb contrast and clarity down to the finest detail. More pixels means you can enlarge, zoom in and crop your pictures without jeopardizing quality. And with 8x zoom, you can capture crisp, clear close-ups – perfect for travel photos and sporting events.

Make HD movie magic Shoot and share HD movies with ease (records in 29-minute segments). In 720p AVI movie mode, you can record 1280 x 720 HD movies at 30 fps for high-quality clips perfect for viewing and editing on your Mac® or PC, or uploading to sites like Facebook® and YouTube™ (internet-connected computer required).

Effortless Effects Retouch images with Beauty Effects – enhance skin tones, remove shine and blemishes, whiten teeth, and more. If you like retro photographs, you’ll love Toy Camera . Transform ordinary photos into colorful works of art with Pop Color, or make your lfocal point pop with Partial Color effect. It’s easy to apply effects, and the results are simply stunning. Everything is illuminated Ever taken a photo of a friend in a dim room, and had the entire background come out as one blacked-out blur? The Cyber-shot W730 solves this with an advanced flash that works harder to light up the entire scene, not just the subjects closest to the camera. Perfect for large group shots, helping to ensure that everyone comes out light, bright and beautiful.

Panoramic Photos up to 360° Use Sweep Panorama mode to get breathtaking panoramic shots of up to 360 degrees. Capture sprawling landscapes and captivating cityscapes by depressing the shutter and sweeping the camera in the desired direction. The camera handles the rest, shooting multiple images at high speeds then seamlessly stitching them together to create one continuous image. Goodbye Blurry Photos Don’t’ let a not-so-steady hand prevent you from capturing the moment. SteadyShot™ image stabilization compensates for camera shake and smooths out your videos. Get sharp, blur-free footage in otherwise unsteady situations, like shooting video while walking.
Product description and full feature list
16.1 Megapixel Plus 8x Zoom
A powerful 16.1 megapixel CCD image sensor helps you capture gorgeous images with superb contrast and clarity down to the finest detail. With 16.1 megapixels, you can create stunning, photo-quality prints up to A3+ (13x19”) size, or crop your images and still come away with high resolution shots. The 8x zoom Carl Zeiss® Vario Tessar lens helps you get much closer to your subjects.

Optical SteadyShot™ image Stabilization with 2-way Active Mode
Sony's Active Mode image stabilization gives you the freedom to shoot movies even while walking or running. 2-way Active Mode corrects for both vertical and horizontal motion.

720p MP4 HD Movie Mode
In 720p MP4 movie mode the camera shoots 1280 x 720 high definition movies at 30 fps, a standard format when working with a PC.¹ Create high quality movies with full use of optical zoom in files small enough to transfer to compatible PC or Mac® computer. Once transferred to your computer and connected to the internet, you can effortlessly upload your media to popular photo and video-sharing websites such as Photobucket® and YouTubeTM.

Creative shooting with Picture and Beauty effects
Picture Effect adds a new level of expression to photos, making ordinary landscapes and portraits come to life by heightening mood and emphasizing certain attributes. Beauty Effects allows edits to skin tones, skin smoothing, shine removal, eye widening, and teeth whitening. Beauty Effects can be combined to further enhance the image.

Advanced Flash illuminates distant subjects
Advanced Flash allows you to shoot bright, beautifully lit photos. The built in flash reaches farther resulting in brighter subjects in dimly lit rooms or outdoors in the evening.

Intelligent Auto Mode
Unlike traditional auto mode, Intelligent Auto (iAuto) mode thinks for you, recognizing scenes, lighting conditions, faces, and adjusts settings resulting in clear images, faces with natural skin tone and less blur. Take advantage of all the technology without leaving Auto mode. Kids on the playground, landscape shots, a beautiful flower or an indoor birthday party; all result in clear images without leaving

Sweep Panorama™ mode (up to 360°)
Reach beyond the traditional wide angle lens, and capture more breathtaking shots with Sweep Panorama™ mode. Simply press the shutter button and sweep the camera in the desired direction and the camera continuously shoots at a high speed, then seamlessly stitches the images together with automatic position adjustment to create one stunning panoramic image. Available in wide and up to 360° full circle, the camera can take a variety of panoramic shots. Now capturing wide landscapes is as easy as press and sweep.

Face Detection technology
Face Detection technology detects up to eight individual faces and adjusts focus, exposure, and white balance to help deliver crisp, properly lit images of family and friends.

Smile Shutter™ technology
Smile Shutter™ technology captures a smile the moment it happens. Simply press the Smile Shutter™ button and the camera does the rest. You can also select adult and child priority and indicate the degree of Smile Detection sensitivity. Intelligent Scene Recognition can now be used together with Smile Shutter™ mode when the Intelligent Auto mode is on. This means that beautiful smiles can be captured with settings optimized for the particular scene, even in difficult conditions such as twilight and backlighting.

2.7” (230K dots) Clear Photo™ LCD display
Generous 2.7” (230K dots) Clear Photo™ LCD display features sharp, natural color that makes it easy to compose shots, read menus, and view photos, even in bright sunlight.

Connectivity Technology	USB
Hardware Interface	AV Port
Wireless Technology	Yes
HDMI Type	No
Video Output	HDMI
Total USB 2.0 Ports	1
Total USB 3.0 Ports	1
Total USB Ports	1
Total Video Out Ports	1
Shooting Modes	Panorama
Digital Scene Transition	zoom
Digital-Still	Yes
Movie Mode	Yes
Image Capture Type	Stills & Video
Night vision	No
Auto Focus Technology	Center, Contrast Detection, Face Detection, Multi-area, Single, Touch, Tracking
Focus Features	Active
Autofocus Points	1
Focus Type	Auto Focus
Focus Mode	Automatic AF (AF-A)
Autofocus	Yes
Aspect Ratio	4:3
File Format	JPEG (Exif 2.3)
Effective Still Resolution	16.1 MP
JPEG Quality Level	Normal
Supported Image Format	JPEG
Total Still Resolution	16.1 MP
Maximum Focal Length	224 Millimeters
Optical Zoom	8
Lens Type	Zoom
Zoom	Optical Zoom
Camera Lens	The camera is equipped with a versatile 8x optical zoom lens, providing a focal length range of 25mm (wide-angle) to 224mm (telephoto), suitable for a wide range of shooting scenarios.
Minimum Focal Length	25 Millimeters
Real Angle Of View	62 Degrees
Digital Zoom	32 x
Lens Construction	Internal Focus
Metering Methods	Multi, Center-weighted, Spot
Exposure Control	Program AE
White Balance Settings	Auto
Self Timer	2 Seconds
Screen Size	2.7 Inches
Display Type	LCD
Dots Per Screen	480
Display Fixture Type	Fixed
Touch Screen Type	Yes
Display Resolution Maximum	230000
Has Color Screen	Yes
Flash Memory Type	SD/SDHC/SDXC/Memory Stick Duo/Memory Stick Pro Duo, Memory Stick Pro-HG Duo
Memory Storage Capacity	27 MB
Write Speed	10 MB/s
Flash Memory Speed Class	10
Flash Memory Bus Interface Type	USB
Flash Memory Installed Size	27 MB
Shooting Modes	Panorama
Compatible Mountings	Sony E
Exposure Control	Program AE
Sensor Type	CCD
Image stabilization	Optical
Maximum Aperture	3.3 f
Supported Media Type	ProductImage, EnhancedContent
Expanded ISO Minimum	100
Photo Sensor Resolution	16.1 MP
Photo Sensor Size	1/2.3-inch
Maximum Shutter Speed	1/1600 Seconds
File Format	JPEG (Exif 2.3)
Screen Size	2.7 Inches
Minimum Shutter Speed	2 seconds
Form Factor	Compact
Special Feature	Travel
Effective Still Resolution	16.1 MP
Color	Pink
Item Weight	4.32 ounces
Light Sensitivity	ISO 100, ISO 1600, ISO 200, ISO 3200, ISO 400, ISO 800
Video Resolution	720p
Viewfinder	Optical
ISO Range	Auto, 100, 200, 400, 800, 1600, 3200
Flash Modes	Auto, Other
Camera Flash	Built-In
Skill Level	Professional
Has Self-Timer	Yes
Compatible Devices	[Devices with USB, HDMI, and Wi-Fi support]
Continuous Shooting	1
Aspect Ratio	4:3

Sony DSC-W730/P 16.1 MP Digital Camera with 2.7-Inch LCD (Pink)

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