IT Cosmetics Superhero No-Tug Waterproof Eyeshadow Stick - Longwear Blendable Cream with Built-In Primer Suitable for Sensitive Eyes 0.05 oz

Why did you pick this product vs others?:Reading other reviews of other products. And the beautiful brown color which was just as nice when applied!

I’m someone who takes forever to perfect my eyeshadow - I believe it truly frames your face and is so important to a good look overall. I use Courageous Cream on my eyelids and under my brows. I use Bare & Bravo in the crease. And I use Clinique Shadow Play (stick eyeshadow) in double latte on the outer bottom eyelid. This stuff blends great with a fluffy eyeshadow brush. I also have several other brown colors that I love. They darker ones stay all darn day!! I’m so impressed with these. The colors are all beautiful and highlight my green eyes as the brown-ish ones have a bit of deep red colors in them. I used to spend like 30 minutes just perfecting my eyeshadow so to ensure staying power and that it’s was well blended. This knocks that process down to just 5 minutes. Now, the Courageous Cream doesn’t have good staying power. But I’ve found with any lighter cream colors I use, be it eyeshadow itself, or any type of stick, the light highlighter colors for lids and under brows just go away so quickly. I’m a Caucasian woman so maybe it’s just me, since they’re similar to my natural skin tone and foundation used under my eyeshadow. Overall, they’re a bit pricey but they’re worth it. They’re highly pigmented, they last all day, they don’t smudge off, they’re truly the perfect product. And I’ve spent probably tens of thousands of dollars on expensive and even cheap makeup over the course of my life. (I LOVE makeup and buy a ton to play it.) buy these! You’ll be happy you did!

This goes on nicely, blend well and stays put. I have SUPER sensitive eyes and this does not bother them at all. The pigmentation is very nice and even, there is no stickiness at all. I wear the matt colors only, do I cannot give an opinion on the shimmered colors.

Nice color and wears well, no creasing. Tugs a little bit when applied but still works good. A little pricey.

IT eye shadow sticks are wonderful! The color matches what the picture shows. The cost is actually a little lower than in stores! It stays on all day even after working out! It has a beautiful shimmer to it that is so subtle it is not tackey! The texture is soft and smooth and feels great! I am very sensitive to products and this brand seems very high quality with no reactions! It is moist and creamy with a luxury feeling.

Love the smoothness of how this goes on, good value, comes off easily, doesn’t smudge, last all day

The application was great. Very smooth and stays long but I still used a primer so not sure how it works without. But I was looking forward to the tough tan color being more brown as the pictures indicated. It has more peach tones and is almost exactly the color of Julep's caramel matte.

Absolutely loveeeeeee this eyeshadow stick!!!!! Glides on and blends easy. I have oily eyelids so I've struggled with getting eyeshadow to not crease without a primer. Well this eyeshadow stick goes on and I have no issues with creasing! It stays in place and looks great all day. I highly recommend you give it a try!!!!