AdoreSemi Permanent Hair Color - Vegan and Cruelty-Free Brown Hair Dye - 4 Fl Oz - 107 Mocha (Pack of 1)

Oh boy! If you’re not aiming for a specific color and just want to play hair Roulette, then go for it! If you’re on a quest for a red so vibrant that your conservative family would faint on Easter Sunday, or if you had an emo phase where you shopped at Hot Topic like it was your second home, then this fiery red dye is your soulmate! I thought they were exaggerating the name, but turned out they named it accurately.Alright, let me spill the tea on my adventure. I’m a working professional, about to hit the big 4-0, so I’ve left my emo “F U” stage behind. I have a serious event lined up, so I was in the market for a more muted tone. I watched the hair strip video and saw the samples of what this dye was supposed to look like if your starting color was on the left of the photo. Photo 1. Spoiler alert: my hair wasn’t super white or blonde. It was light, but not that light. Photo 2. I followed the instructions to a T. When I washed it out, the water turned into a vibrant pink (it also dyed my tub). I thought, “Sure, it’s just the initial shock, the darker tones will show through soon.” Wrong. I shampooed four times, and it was still bleeding pink like a horror movie scene. My hair did get a bit lighter each time, but not enough. Exhausted and with work the next morning, I decided to give up and rock a hat into the office. Photo 3. This was Wednesday. By Saturday, I was back at it, opting for a darker brown shade to cover the pink explosion. Now, I’m liking it more. This is doable. I’ll wait and see what happens as it fades out. Who knows, maybe I’ll end up with a new hair color I love! I think the cap w some water reflects the truest color that it turns to. Photo 4.

I have silver hair, and my usual hair dye wasn't providing sufficient coverage; I've always dyed it pink, but my siilver hair was making it appear purplish pink. My hair stylist recommended trying a burgundy color. My usual brand doesn't offer burgundy, so I searched for a good burgundy dye and found this one. Upon arrival, the color was lovely. It's thinner than I'm accustomed to, so I did get some dye on my sink and counter, so I suggest covering your sink with an old towel you don't mind staining. For processing, I used a plastic bag on my head and left it on for 45 minutes because gray and silver hair is difficult to cover due to the smoother hair shaft, which makes dye penetration more challenging. This didn't stop me from giving it 5 stars because I was incredibly pleased with the color! It completely covered all my silver hair! I'm absolutely delighted with this burgundy color! It hasn't faded yet, and I've washed it several already! This is the only hair dye brand I will ever use! I cannot express how happy I am with the color! I highly recommend this dye, especially if you have gray or silver hair.

This is quickly becoming my favorite direct dye brand!! Yes, it's not quite as good as others, but at this price, it's by far the best I've found this cheap!! I've used this neon yellow green as well as turquoise and loved them both. They're very easy to apply, though they do soak in quite a lot, so if you're dying a lot of hair you'll need multiple bottles. If you truly want something that won't last more than maybe a month or two then absolutely follow the directions and don't leave it on long. I like mine to last as long as possible, so I have left the dye on for about 45 minutes, and when I've mixed it with conditioner to lighten it I've left it in about an hour, and both times they've stuck as well as I wanted! If you've used this dye and maybe it didn't stay well or at all, you should absolutely shampoo your hair with something like a clarifying shampoo and NO conditioner or other products. This stuff will soak right in!!

Okay. There's a lot to unpack here. I loved loved loved this when I first used it! I am almost platinum blonde, naturally, very very very blonde. The color took to my hair easy peasy! It was vivid, hot pink, just like the bottle. Like I said, loved it! First colored it in October in 2024. Fast forward to February 2025. My hair was still pink. A very light pink compared to the hot pink but still pink. It just wasn't going away. I made an appointment thinking I could start bleaching/ coloring my hair back to it's normal color aaaand I couldn't even put bleach on it: it just made the pink brighter. I ended up having to color over my whole head just to try and cover the pink in hopes that when I tried to lighten it, it would help lift the pink out. It only semi worked. Upon my second hair appointment (mid February) each blonde foil was just a guessing game. Some pulled pink, others blonde. I'm not mad about my current hair color. I'm a little butthurt that it's costing me hundreds of dollars to fix what a $9 bottle did. But I did it to myself I suppose. It's just going to take a really long time to get back to "me" and that part stings a little. Maybe if my hair had been bleached/ colored beforehand, it would have been porous enough to actually wash out but a word to the wise on virgin hair: it may linger longer than you want! Try a test stand first maybe? I'm not mad about the product either. It obviously works well, just a little too well. But only in the hot pink! I tried to color my niece's hair, too, and she's also a natural blonde, she's only 8. I did half her head a soft pink and the other half mint green, neither color took! So I don't know. Every body's hair is different but I thought I'd throw this review in for any natural blondies like myself who are thinking of using a "semi" permanent "wash out " color. Throughout the last 10 years I've used many different semi pinks from Sally's and they all washed out. This was a first for me that didn't. First pic is October (left), January (right). Second pic is left: on the way to appointment, middle: after 1st appointment, right: after last appointment