100 Great Copywriting Ideas From Leading Companies Around the World (100 Great Ideas) Paperback – 3 December 2009

Very handy, practical advice. At the same time, it is a demonstration of theory elements. Would recommend also buying a more theoretical book about copywriting, if you are new to it.

Great service! Great Book! Very Helpful!

"100 Great Copywriting Ideas" is an exceptionally well-executed book. Maslen's writing is crisp and entertaining, and his observations about copywriting are worth more than the listed price.He covers each of the 100 copywriting ideas in roughly 2 pages, and each idea is divided into three sections: an informative stand-alone introduction, the body, and a set of "In Practice" suggestions that help the reader apply his suggestions in their own writing.The stand-alone introduction often takes the form of a short, illustrative story. The body almost always includes real-world examples of successful or unsuccessful copy. And the "In Practice" suggestions are often simple enough that they're almost self-evident when you read them, while being insightful enough that many copywriters probably haven't thought of them.I strongly recommend investing in "100 Great Copywriting Ideas."

After buying three of Andy Maslen's books, I am now a paid-up Andy Maslen fan. The following are the symptoms of my hero-worship: Firstly, thanks to another of his works, I am starting my own business away from the gruelling life of supply teaching. Secondly, I was so impressed by the ideas in this book that I even ordered all the classic advertising texts that he mentioned as reference works. Thirdly, I actually debated with myself for three whole days on whether to post a review. I was worried other people might read his books too and decide to write copy for a living. Then I realised it would be darned ungrateful not to post at least a little thank you.I would only recommend buying this book if you need copywriting ideas. And I fear it might be a bit patronising for the seasoned pro to read. For example, it recommends you avoid sending octopus shaped flyers to law firms. It made me laugh, though. The other issue is the slight overlap with The Copywriting Sourcebook. But I have used both recently, and don't know what I would have done without them.

雑誌で紹介された本です。ビジネスや簡単な広告において全般的に扱うトピックが、１ページごとに書かれています。