IROIRO Premium Natural Semi-Permanent Hair Color 80 Iro Orange (8oz) by Iroiro

I had a pleasant experience with a different color from this brand so I felt safe trying out more colors they offer. Not all hair dye colors are created equally, even when it's made by the same brand. The purple dye was extremely pigmented and lasted pretty long. The orange was not that pigmented. My hair absorbed the color very quick leaving a thick layer of condition that I'm assuming is what they dilute their dyes with. I was looking for something pigment heavy :/ I don't recommend this color for anything darker than blond hair. I didn't expect this to be so neon since their new packaging sticker uses a metal background, instead of a white background that would show the exact shade. I really wish they could upload a hair sample or even a model reference in the item listing that would give buyers a better idea of what to expect. I had platinum blonde and the color after drying/styling was a lighter shade of "construction zone" neon orange. Which isn't too bad, but within 2 washes it faded into a vibrant eye sore "macaroni" yellow. 1 wash later it was an "old yellow highlighter" color. Another wash later is was a "booger" green/ yellow, which was my limit. I had to dye it a dark color the same day to cover it up. I'm not mad at the unexpected transitions, it just wasn't what I was going for personally. I'm sure plenty of people are satisfied with their results. I would just want future buyers to know what to expect. I guess if you like to dye your hair different colors very often, this fades out pretty quick so you don't have to worry about removing the color before re-dying again. At that point, I would recommend using colored hair spray, but to each their own.

I always wanted to dye my hair orange but I never could find orange and I wasn't prepared to pay insane salon prices for someone else to put it in. Wow, did I luck out with this! The color is VIBRANT, the same exact color on the package and it really lasts! I feel like a monarch butterfly! Even better still this product makes my hair SO SOFT afterwards and it has a really pleasant fruity smell. I recommend it to everyone who asks.

I love it!!! The color of the dye that came out us Exactly how it turned out afterwards. It smelled awesome too when I had it on. I have washed it only a half dozen times but it hasnt faded at all & I only had it set for 30 mins.! I definitely recommend!

I mixed 3 parts Iroiro Pink with 2 parts Iroiro Orange, diluted with conditioner, then applied to pre-lightened hair. I’m SO impressed!

I mix my color with half orange and half red iroiro color. I have waist length THICK hair and this goes on so well, a little goes a long ways. This has become my go to brand, it smells fantastic and lasts about a month if you don't take special precautions (color shampoo, cold water only, infrequent washes, ect)