Ogilvy on Advertising Paperback – Illustrated, 12 Mar. 1985

This book has helped me no end in my work as a digital marketing exec. The ideas are still highly relevant today. The author is truly inspirational and the copy, as you'd expect from an advertising master, is phenomenally readable and convincing. Plus it looks the dog's bollocks on a coffee table or on your desk in work.

One of the best ad books around. Bought one for me and one for a friend.

Ogilvy presents his life's work in this book with such enthusiasm that it made me want to keep reading. The subjects of advertising style, research, copywriting execution, the use of creative images, and much more, were all covered, and covered very well.However, the one problem I found with this book is that the material is very dated.On subjects of market research, split testing and copywriting style, Ogivly discusses the way in which he improved the sales of literally thousands of different product-lines through successful advertising campaigns, but I couldn't help but to compare Ogilvy's dated methodology with the modern - and proven - methods which exist today. And some of Ogilvy's are wrong. For example, Ogilvy talks about the length of copy used in his ads. He states that longer copy works best to generate more sales revenue. Of course, this statement simply isn't true in today's world and is very much dependant on dozens of factors including medium of advert, product being advertised. The list goes on.I would highly recommend this book to anyone working in advertising and/or marketing, as the book provides some deep and meaningful advice for even the experienced marketing professional, but the reader should bear in mind the year in which this book was written before using some of the advice in his next advertising campaign.

This Ogilvy book is still a classic .Some basic principles about advertising that some of today‘s practioners seem to havevforfügotten or never known!

I bought this based on the opinion of Drayton Bird, who worked for Ogilvy.I found it immediately captivating, full of great advice, delivered with humour and insight.If you aspire to write better more engaging content, this is a great place to start.Will it make you a better writer?Probably help you avoid the biggest mistake, being boring in print.

I thought this was a really interesting book written in an extremely honest, upfront and matter of fact way by a man who has done it all when it comes to the advertising industry. My only real problem with the book that it is now quite outdated, very obviously in many parts. However, this is really just a result of time and progress rather than a direct reflection on the book itself....and even allowing for this, it is a really interesting read and a book that I would recommend for anyone working in the advertising / branding industries.

Overall 5/5, some of the good aspects of the book:-actual layout and presentation, beautiful with coloured pictures, clear layout and font-quotes and research behind techniques-feels like you are talking to Ogilvy himself in the manner of the wording-covers all principles of advertising at that timedrawbacks:-dated techniques (although Ogilvy states himself many times that its the principles to focus on, not the techniques)So for someone interested in advertising, its like a history book but feels very contemporary, it of course does not include the tech book hence much of advertising is not included such as the internet, social media etc but for its time and the principles covered 5/5

It's hard to tell that this was written last century. So much common sense and many examples. He's not afraid to list his mistakes too. For the first time I get it. Wish I'd read it sooner. Highly recommended for those who feel uncomfortable about selling