FudgeProfessional Purple Shampoo and Conditioner, Everyday Clean Blonde Damage Rewind Gradual Toning Duo for Blonde Hair, 250ml

I already used the Fudge purple toning shampoo which is the best purple shampoo I’ve found. However I wanted something that isn’t quite as strong as my hair takes to it super easily, so this is perfect in maintaining my cool tones but not making my hair too icy white. I would definitely recommend this product

I have blonde hair and used many different product wich claim to be good at getting rid of brassy tones wich blonde hair is prone too, and they have never worked for me, my hairdresser recommended fudge, and I am so glad I perchased, this product really does live up to what it says it does, it really got rid of all the brass and even made my blonde hair appear more of an icy blonde wich is how it is when I've just had my hair done so I'm really pleased with it, I also use the conditioner that comes with this set to keep my hair from being dry.

I started using this as an attempt to make my hair just a little bit lighter. I have to admit to being a little confused though. My impression initially was that it is meant to remove bronze discolouration from the hair and the violet acts as a conduit to do that. But then reading the bottle, it seems to suggest that if you leave it on for more than about 5 minutes it’ll turn your hair purple. I decided to give it a go. My hair is naturally a darkish blonde and I have to admit I’ve noticed no discernible difference, whether I leave it on for a few seconds or more than 5 minutes. My hair is maybe ever so slightly lighter but definitely not purple. So if you want something that will make your blonde hair slightly lighter, this is a good one. But, unless you have white blonde hair, don’t necessarily expect it to turn your hair purple either!!

I have quite brassy tones to my bleach foiled hair, read reviews on this so thought I’d give it a try. I’m actually really disappointed at how pale the shampoo is and the conditioner is even paler in colour.I’ve used Younique purple shampoo on a number of occasions and despite it being very ‘drying’ which is the main reason I thought I’d try a different one, I definitely prefer the result from that compared to this Fudge one.Won’t be buying this again.

I used this type many years ago and it was great So I'm back using it Fudge is the best I have tried but best is it really really works My hair is dyed and with lockdown was getting so dry Now thanks to these purchases in back on track Really I must try this it's Amazing

Product seems fine so far certainly softened my tones in just one use! however packaging was damaged on arrival and conditioner had no seal on it, making me wonder if this has already been returned and resent out? always wary of items not having seals and/or faulty boxes.

I’d read a lot of reviews on this product saying how good it is and so i purchased the shampoo and conditioner but I was very disappointed as it did nothing to reduce brassy tones it wasn’t even a purple colour when shampooed in it was white so won’t be buying again

Not really what I expected. Other brands are better and leave a better colour with my hair anyway. Quite expensive too