JoicoColor Balance Blue Shampoo | For Lightened Brown Hair | Eliminate Brassy Orange Tones | Boost Color Vibrancy & Shine | Protect Against Harmful UV Radiation | With Rosehip Oil & Green Tea Extract

I recently got my hair highlighted. I knew it was going to be a gamble as my stylist was highlighting over DIY color that had red and gold undertones. When I left the salon, I wasn't super happy with how my hair looked because it was showing a lot of warmth - some pieces even looking orange. I tried to use the purple shampoo I had on hand at home and it really didn't do much to correct the issue.I ordered this product after reading promising reviews. I applied this shampoo on dry hair and left it on for 30 minutes. As you can see by the pictures, after one use there was a huge improvement in the brassiness of my hair. The shampoo is a bit drying but that is something I can deal with if it helps tone down the hair. I will continue to use this shampoo on a regular basis to keep the highlights looking nice and ashy.

This is a great product! I’ve been slowly lightening my hair and this blue shampoo helps counteract any orangey/brassy tones in my hair. The shampoo smells good and lathers well, does what it’s supposed to do! I will continue to buy this. I use it once or twice a week.

I ordered Joico's blue shampoo to give it a try and compare it with their purple version. I was sent the conditioner in error but then sent the shampoo free without the need to return the conditioner. So this review is my experience using both the Joico Color Balance Blue Shampoo and Conditioner.First, my hair. I've been letting my natural hair grow out for the past 10 months after almost 30 years of coloring it to hide silvers. When I began this process I had my stylist put in high and low lights and use toner to mask my grow out. I wish I'd not done that though, as the processing - particularly the lightening of my naturally dark brown hair - really fried it! I tried for several months to deep condition, but eventually had my hair cut shorter and after three sessions of toner stopped any processing of my hair. Much to my surprise and delight, my new hair growth is soft, shiny and curlier than I ever expected. Unfortunately, though, the remaining colored & lightened hair tends to get brassy, thus my use of purple and with this product, blue shampoos, and conditioners to add an ashy tone to eliminate the red-orange ones.As for Joico Color Balance Blue, I tried it because I was hoping it would be even better than their purple, which works OK for me. I also use Joico's Color Butter in Titanium to add more ash tones when I'm feeling like I want something a little darker than my blondish-brown ends.Joico Blue is very blue and that is good! The deep tones neutralize blorange and did work on my hair to take out the brass. Surprisingly to me, it did not work better than the purple version, or rather it worked different.y. The blue was less drying to my hair - both the shampoo and the conditioner, which I really liked. As for its ability to neutralize orange brassiness - it was OK but seemed less effective than the purple. Maybe it's the phase of my hair's grow out or the lightening that's been done on my naturally brown-silver hair that was colored dark brown before that, but the resulting color after using the Joico Color Balance Blue was a flat, dull, non-descript blonde brown.So I liked that the Joico Color Balance Blue Shampoo and conditioner worked well together to moisturize my hair and that it did neutralize brassiness. What I wish was better was that it left behind a dull, flat tone that looked somewhat unnatural - even more than my colored hair! The purple was better in terms of its coloring (toning) effects on my hair, but it was more drying. I'm not sure why this is and I'd have to say that the only way to know which one is for you is to give them a try. I will continue to use this product as it did not harm my hair, didn't smell bad and while not exactly as I'd hoped, it's pretty good.

I did ALOT of research on products because at the salon we are pulling ALOT of home dark auburn box dye out. Now the Salon did awesome with what she could before damaging it.I just got this and it's my first time washing my hair since I got it dyed a week ago (I was terrified).It has alot of orange undertones. Now, this isn't going to work magic and change your total hair color, but DANG DOES IT REMOVE THE ORANGE! It's very potent and works so good!Highly, highly recommend. So glad I tried this product first. I don't even care to try anything else. So happy with the product, will continue to use. Plus it looks shinier than usual too.

Wonderful blue color so far, busted all over the loose packaging—outside included, even an adult hand can fit through before you even try! So don’t worry about that, you won’t need any scissors. Kind of like a scratch and sniff, you can get a preview before you even try the product. Kind of wish the lid wasn’t broken off. I’m not really into that, I kind of wanted a surprise, but I guess we all knew it was supposed to be blue right.. Not returning it, but wish it was tightly packaged and taken care of... but hey if it makes my hair pretty or ugly af, I’ll come back and update this review. Definitely having high expectations now if they’re letting their product fly like this… don’t let me down Joico 🥳… eh we’ll see what happens. Maybe I’ll post a before and after lol Wish me luck! 😬