Copper Beech Press How to Style Your Brand: Everything You Need to Know to Create a Distinctive Brand Identity

Preparing to update my business' website and wanting to take the opportunity to re-evaluate how my business is presented, Fiona's book could not have come at a better time. It is very well organised and easy to read, guiding you through the process of defining what underlies your brand and how to translate that visually into an authentic style. I found the excercises that help you to get to the essence of your brand hugely enjoyable, and very insightful - I learned a lot about why I'm in business and felt motivated to make changes to how I do business, not only to what my business looks like. It's very powerful to be able to articulate this clearly and concisely, and it will help me a huge amount when the time comes to brief my graphic designer. If you're mystified by what shapes, colours and fonts might suit your brand and how to build that into a clear brand style, this book will show you how if you're willing to put in some work.

Das Buch ist einfach wunderschön, ist auf englisch aber ein einfaches Niveau, gibt es am meistens Bilder, ich finde eine seht gute Inspiration, wenn du am Anfang der Process deine Marke aufzubauen bist, auch wenn du idee for mArken Fotografie braucht. Ich brauche das buch weil ich selber die fotos meine Brand selber machen möchte.

Tengo los dos libros de Fionna, son inspiradores y prácticos para aplicar a las bases de tu branding. Está genial el concepto de "estilizar tu marca", te invita a que pongas atención a todos los detalles que la conforman, para que la experiencia de tu cliente con tu marca sea completa y muy cuidada.

Me encanta

I knew based on Fiona's blog that the book would be good. WOW!! It is better than good. I have never seen a book be able to marry up beauty with incredible, informative, how-to, practical information as this book does. The beautiful layout and photos put puts me in such a creative state that I long to get to work on my brand identity and that is where the uncluttered, unclomplicated instruction comes to the forefront. I have never met Fiona in person but I feel as though she is right there with her energetic personality helping me figure it all out. Best of all, while this book energizes you to create the best brand identity, it is practical and not one of those vague cheerleader type books.