Liftoff!: Practical Design Leadership to Elevate Your Team, Your Organization, and You Paperback – July 7, 2020

Chris and Russ ripped the curtain back on the secrets of modern design leadership.Current design leaders and aspiring leaders will find a truckload of answers to the most difficult questions they face today in Liftoff. No topic is taboo, no detail is spared. They include quotes and anecdotes from successful practitioners. It's likely you've faced similar situations without the guidance of these masters. This is your opportunity to benefit from what I ascertain is collectively over a century of design leadership experience.If you're struggling to carve a path for design in your organization, this is the book for you.If you're leading a thriving design group and want to take the practice to the next level, *this is the book for you*.Do yourself, your team, and your company a favor and invest in your design practice with Liftoff.

Currently, I oversee one of the largest concentrated communities of design leaders - the Design Leadership Forum. I hear about the top problems members face at all sorts of different organizations. Startups to conglomerates, agency and in-house, you name it.This book covers 80% of the top 10 member problems. It might not be the end-all answer to these issues, but it's thorough enough to provide directional thinking on the topics you'll need to be thinking about as a design leader.This will be my top recommendation for any new design leader. Hands down.Worth every dollar and some.

In the first decades of the 21st century the term “interaction design” has taken on new meeting. It not only refers to the design of the user’s interaction with a digital screen, but also to the human interactions that are critical for producing successful design outcomes. Liftoff! illustrates a range of professional contexts in which designers can serve as leaders by deepening their skills for interacting with clients, colleagues, and other collaborators. This is an important book that every current and aspiring design leader should read.

As a people manager for a small Information Architecture company, I have been developing our hiring processes utilizing The "Hire With Your Head" book by Lou Adler. Unfortunately, that book is primarily hiring people who have measurable results tied to their job. Such as salespeople, managers, or developers."Liftoff" translates the process nicely into our little corner of the world. Thanks