Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free

I received the essence Lash Princess False Lash Effect Mascara in the brown shade, and I’ve been really impressed—especially for the price point. First, the color is what makes this stand out. The brown (black-brown) shade gives a much softer, more natural look than traditional black mascara, which is perfect for everyday wear. It still defines and enhances lashes, but without looking too harsh. It’s especially flattering in natural light. The brush is a conical fiber wand, which helps coat each lash evenly while adding noticeable length and volume. I found it easy to build—one coat gives a natural look, and two coats create more of that “false lash” effect the name promises. (essence makeup) Formula-wise, it goes on smoothly and doesn’t feel heavy. I didn’t experience much flaking throughout the day, though like most volumizing mascaras, you do need to be a little careful to avoid clumping if you apply multiple coats quickly. Once it dries, it holds well and keeps lashes lifted. I also really appreciate that it’s vegan, cruelty-free, and free from parabens, which is a big plus for a drugstore mascara. Overall, this is a fantastic everyday mascara if you want length and volume with a softer, more natural finish. It performs well above its price range and is a great option if black mascara feels too intense.

Absolutely hands down the best mascara. I naturally have little to no lashes, and this mascara makes a huge difference. It keeps my lashes dark, full, and adds noticeable length without clumping. The quality you get for the price is unbeatable. I loved it so much that I put it on subscription because I never want to run out. If you’re looking for an affordable mascara that actually delivers volume and length, I highly recommend Essence Lash Princess False Lash Effect Mascara. It has completely become a staple in my routine

Love this mascara for the price. The only issue is it can get clumpy if you apply multiple layers. I usually have to use another brush to separate my lashes. Does add length and volume

Tried this mascara, it was a gift, and ended up purchasing more. It does not clump, it works, it stays on, even though not waterproof, it is perfect for all day.. I like the wand, nothing fancy, ordinary truthfully, but it is easy to handle. And a fraction of the price.

I've been searching for a reliably good, dramatically volumizing mascara every since my absolute go-to for like 20 years, L'oreal Voluminous w/curved brush, suddenly changed to a "new formula" and became awful. This Lash Princess False Lash Effect is surprisingly good, not to mention stunningly inexpensive. It's buildable and coats well without much clumping. I usually apply a few coats and maybe comb out a little bit with an eyelash comb, but only in a spot or two. Stays on all day. Doesn't smear or flake. Removes easily with a micellar makeup remover wipe. No complaints.

I’m giving this mascara a full five stars, which is rare for me because my eyelashes are extremely stubborn. This one genuinely impressed me. First off, the packaging is adorable—a black tube with a silicone-style design featuring a crown and heart details. It feels cute and fun without being cheap. Application is where this mascara really shines. It goes on so easily and, unlike many mascaras, it does not clump. Even when applying multiple coats, it stays smooth and clean instead of turning into a mess. This mascara gives that false-lash effect it promises. It adds length, definition, and separation without weighing my lashes down. The spoolie brush does an amazing job separating each lash and delivering just the right amount of product. Now, let’s talk about waterproofing—because this is important. This mascara is not waterproof at all. It comes off easily with warm water, which I actually appreciate for everyday wear because removal is quick and gentle. That said, if you sweat, cry, or tear up, it will run. So this is not the mascara to wear to the gym or during emotional moments. For daily use, work, errands, or casual outings, this mascara is perfect. It makes your lashes look incredible with minimal effort. I’ll absolutely switch to a waterproof option when needed, but for everyday wear, this one is a winner. Bottom line: amazing results, zero clumping, easy application, easy removal. Just don’t expect it to be waterproof. If that works for your lifestyle, this mascara is a must-have.

Great product. I don’t like to spend more than a few minutes on my makeup but this product makes it look like I really put in the effort! I’ve even been asked if I had my lashes done at the salon. The mascara doesn’t clump or dry out in the tube and it makes your lashes look a lot longer. Brush works well and doesn’t clump up either. One application looks long and natural, two gives a more dramatic effect. I’m a repeat purchaser of this item!

Good first, then one complaint. I LOVE the hue of this brown mascara. It's a true brown that's dark enough for contrast but not so dark it's basically black. It lengthens and builds well. The spool brush is strangely long but I think it makes it easier to manipulate sometimes, so unexpected but good. HOWEVER, if you sweat, cry, or honestly wear for more than 4 hours it is going to smudge. If you are ok checking in and touching up throughout your day, I highly recommend you try it, but if you are going for full day wear, no second thought, you may run into some issues here.