Generic Value ProductsConditioning Purple Shampoo, Tones Down Brassiness, Brightens and Refreshes Faded Highlights, Removes Yellow Tones, 33.8 Oz

It's a great product. Takes the yellow out of the hair. Your hair is softer and the gray takes on a beautiful silver.

Cleans, moisturizes, gives shine, pulls out the brassiness and makes your hair bright! I gave both highlighted abs gray hair, and this shampoo controls that gray hair crazy frizz. A little goes a long way. I sometimes mix it with my other shampoo. Great value.

That yellowish, dirty-looking blonde is exactly what my bayalage turned into when I ran out of this product. And literally, NOTHING compares to Generic Shimmering Lights Shampoo. Every purple toning shampoo I've used has never worked as good as this. I've spent so much money in the past trying to maintain this blonde color and bit myself when I gave in and tried this product because of how much I would've saved if I just would've bought it sooner. A little tip that gives faster results and better results, section your hair as you would if you were straightening it and put the shampoo on your hair when it's DRY. Section by section, using a fine-toothed comb to get every strand in on the action. Leave it in for 15-20 min then add some cool water just to get it a little wet again and let it sit in for another 15-20min before scrubbing it in and washing it out. I follow up with the Generic -Matrix conditioner(which is also the BEST conditioner I have EVER purchased in my life and the smell is so damn good too!!) I let that sit in my hair for 5-10 min before rinsing and these are my results. If you are debating whether or not to try this product, take my word. I never write reviews but this brand does miraculous things and I just want everyone to take my word so you don't waste your time and money on the other BOGUS brands.

I have used this shampoo for a long time to keep the yellow tones out of my white hair-ny husband too. We both like it and it does an excellent job of maintaining the whiteness and alleviating any yellow or brassy tones. When shipped, the bottle is wrapped in plastic, thankfully, because it usually dribbles some shampoo out. If the top on it was checked prior to shipment this problem could be eliminated. Otherwise, a good value product that works well.

I love this shampoo. I use it twice a week. It takes away the brassyness. Give my hair a nice silver glow. Leaves your hair soft and shiny. I will definitely be purchasing again.

Perfect hair product

I'm so thankful I found this shampoo! I naturally have medium brown hair, but last year I decided to turn my hair silver for the "granny hair" look. I bleached my hair to a very light pale yellow, then toned it. It turned out a beautiful silver. However, the toner washes out quickly and the silver starts to look warm which is gross. That is where this shampoo comes in. I use this shampoo once or twice a week as needed to "cool" down my silver. I do exactly as the bottle says, I lather up, rinse, then lather up a 2nd time and leave it in for 3-5 minutes. The lavender pigment "tones" my hair and keeps it the cool silver color that I love. This shampoo is the most critical part of maintaining my hair color.I would not say this shampoo is "conditioning" but it does not dry out my hair as much as other shampoos do. It does add a very very slight sparkle to my hair (you can see little glittery things in the shampoo). I use large amounts because I want to really fully saturate my hair with the pigment, AND I lather up twice. But I only use it once or twice a week. On other days I use a sulfate free conditioner to "wash" my hair or a very gentle shampoo if my hair feels really dirty. All that to say that I'm glad this shampoo is so affordable because I do use a lot of product when I use it.Remember, this shampoo has pigment in it. It's temporary, but IT WILL stain things in your bathroom. Temporarily. When I use this shampoo I'm careful to rinse off any purple splashes in my shower so that the tile is not stained.

love Shampoo, but the cap on bottle was loose when received so some of shampoo spilled out in packaging, not alot