Hojicha Powder Organic Roasted green tea Baking powder latte powder, (100g) Made in Japan,Sold by Japanese company

Great quality and taste. I was a bit hesitant to try BUT this is amazing!! It is a great replacement for matcha but beware, has flavor. It dilutes really well. This one in particular is very good quality. It is a brownish color as opposed to matcha that is green.

If you don’t like Matcha because of the grassy flavor, then you might want to check out this tea instead. It has the most comforting, delicious roasted flavor that I’ve ever tasted in a tea. It was divine when I combined it with half-and-half and then poured it over ice. The powder in this product also incorporates very well into a liquid, especially when it’s warm. You don’t even need water that’s boiling for it to be stirred properly. I would actually recommend not bringing the water to a full boil because you will scold the tea and wreck the flavor. I will be buying this again. That’s how much I like it.

Very good taste of Hōjicha, but it's a bit too pricey with small amounts. Other than that, it's good

It tastes pretty good, and you can use it to make cakes.

As a long-time hojicha lover, I was searching for affordable powders to make into lattes. I prefer a stronger tea taste, so for straight hojicha, loose leaf would be better. For making lattes however (especially with latte art), powders are a must. This particular powder is decent for its price point. Unfortunately, due to the matcha shortage, all other sorts of leaves have been affected as well. So prices have risen across the board. This is now reflected in hojicha, which in the past had been cheaper due to the roasting process allowing for a much wider variety and quality of tea leaves. I've been seeing very high prices for some hojicha brands outside of Japan, which is quite crazy to me. So I've been on a quest to find a good, affordable hojicha powder. This powder is affordable and says Kyoto Uji, though I'm not 100% sure if that's the source as not much info is given. Also the type of leaves that are roasted isn't specified. It does have JONA organic certification for those who care about such things, though organic teas are more a Western concept. (Many smaller family owned tea farms either aren't aware of this or don't have the capabilities to go through the approvals process). As for taste, the most important factor, it's a mix. This powder is definitely on the lighter side. In a latte, flavors need to be bolder to stand out amidst the milk. This goes for both matcha and hojicha. I had to use fairly high ratios of this powder to get sufficient taste (greater than 1:10), though it came at the cost of mouthfeel. These higher ratios felt dry and powdery, and settled very quickly in lattes. It made the drinking experience less enjoyable. Despite all this, it's not a bad powder in that there are no strong tastes that might be unpleasant for some. It's not smoky or dark, not musty or too earthy, and not too nutty either. It's just mild and somewhat pleasant, like a polite neighbor. Nothing to be excited about, but nothing to be offended by either. Given the price point, this is a decent powder. Personally, because I've been a hojicha drinker for many years, I need something stronger for lattes. But this would be a great powder for hojicha beginners and those not preferring stronger roasts.

I wanted to make my own iced hojicha lattes at home and this product does the trick. I mix about a half teaspoon in 1/3 cup of hot water and pour into a standard glass that has ice and 1 1/2 cup oat milk. I sweeten to taste with liquid stevia but I’m sure regular sugar or brown sugar would work just fine as well. The hojicha flavor has those distinct matcha notes and almost like a burnt rice flavor which I like. If you don’t mix it well enough, it might feel gritty. I would order this again when I run out but a little goes a long way.

Not very good quality. To me it tastes more like Thai tea not so much like hojicha. Very weak hojicha flavor. And it’s taste sweet without adding sugar which makes me feel like it might have added sugar. I would not buy again.

Delicious for lattes