Photo Focus Dewy Liquid Foundation Makeup, Shell Ivory ('Packaging may vary)

Very happy with it so far. It looks pretty natural on my skin. After maybe 8 months of trial and error searching for a shade that is close to my neck color, I think I’ve finally found it! Shell Ivory! I’d bought a tested a few different brands and shades last year (Maybelline, L'Oréal, Nyx), and settled on the L’Oreal Infallible 32-hour, which seemed to match my face, but after a month or two, it seemed orangey like all the others I’ve tried. Whether I got too pale in winter or it oxidized in the bottle, I’m not sure. It was a decent brand otherwise. But after trying several foundations and shades, I was reluctant to potentially waste another $14-$18 per bottle to try two of the lighter shades in the Infalliable. It took a few tries just to get to the last shade. Every makeup I tried either oxidized or was just not the right shade. I’m 80% sure that I’m a neutral skin tone, but I think I have olive overtones also because makeup can get orange on me but too cool can make me look pinkish. On a whim, I decided to try Wet n Wild. I figured I could buy 3 bottles for the price of just one of the last brand. I took a chance and ordered what I thought would be two shades lighter and it worked!! She’ll Ivory for the win! It is fairly close to my neck color and NOT orange after wearing it all day. I haven’t tried wearing it out in the sun yet, so I’ll see if it survives an afternoon outside. But I’m very pleased thus far. The consistency is good and on par with the thickness of the L'Oréal. It also blends very well, so A+ for that. It definitely is DEWY, so you’ll have that glossy, sun-kissed glow. They do have other ones that are matte, but I chose the dewy to avoid the patchy, dry look some matte makeup can have. For example, I had tried the Nyx Blur makeup, but it was patchy, almost watery, and terrible looking on my skin. It looked like I tried to watercolor my face. The Wet n Wild and the L’Oreal Infallible were much better at blending, though honestly, I think the Wet n Wild might beat out the Infallible. Because of the dewiness, it just blends so easily. At the beginning of the day, it didn’t look like I had foundation on because it was so subtle with one layer on. At the end of the day, it was a little more obvious as my forehead lines tend to crease heavily and sometimes I get oily. But this was not a deal-breaker, especially because I cared more about matching my skin tone, oxidation, and blendability more than anything else. I’m pretty happy with it. $4-$6 is a good deal for the quality of this foundation. I thought it would be cheap and not as good as the L’Oreal and the nicer drugstore brands, but I was pleasantly surprised. I also have to add that I love the Wet n Wild Satin lipstick, too. To rank the foundations I recently tried: 1. Wet n Wild (best overall value for the price) 2. L’Oreal Infallible 32-Hour Wear (a good medium coverage foundation in a variety of shades; it lasts all day, as promised; while some beauty influencers said it doesn’t oxidize, I suspect it does, but it could just be my own skin type reacting with the formula). 3. Maybelline Fit Me Pressed Powder (I actually loved it and it builds well so you can go from light to a good medium coverage, but it oxidizes too much on me) 4. Nyx Blur (too patchy and watery, not thick enough like the other brands. You could potentially waste more product trying to build it up.) I’ve never been much of a makeup person and when I did wear makeup for special occasions, it was a loose powder, mineral foundation like Bare Minerals or lower end copycats. But now that I’m over 45, I feel like it’s time to wear makeup more often as I need medium coverage to even out my skin and cover freckles, wrinkles, and spots.

I was watching a YouTube video talking about the best dewy drugstore foundations, and the hosts were RAVING about this one, so I added it to my order. I'm pretty good at shade matching myself via watching videos, comparing to my current shades, and knowing my undertones. I generally wear the darkest light neutral shade, or the neutral light-medium shade. This shade range made me a little nervous as to whether I'd find a match as a light-medium olive neutral, and the shade I chose (Buff Bisque) blended in so seamlessly despite looking too light in the bottle and dotted on my skin. I am not always making amazed faces in the mirror like an influencer as I swipe my brush, but I did as this amazing, glowy blur finish appeared and just MELTED into my skin. It has great buildable coverage that beautifully camouflages my acne scars without feeling like I need extra product in those areas. I lightly set the t-zone with Morphe Cloudlight powder on a fluffy brush, Hard Candy Glass on Lock setting spray, went grocery shopping in 100° heat, came home and only my undereye concealer needed a little patting out. I am definitely going to be reaching for this again and again, and telling everyone who will listen about my new $5 holy grail foundation.

This is my new favorite foundation! I’m normally a skin tint kind of person but needed a foundation for an upcoming event I’m doing my own makeup for. I was looking for something low price as I didn’t think I would use it much. This foundation has the perfect coverage; it evens the skin tone but still lets freckles and such peek through. It has the perfect skin-like finish, it almost doesn’t look like you have foundation on. It’s a thin consistency that blends so easily into the skin and has a dewy finish without being greasy. The best part? It lasts SO well. I played a round of golf in the heat with this on to test it out and it still looks perfect (pic attached). I’ve already recommended this to everyone I know! I have heard that it layers well if you need more coverage, but I haven’t tried it myself.

I much preferred the foundation stick of this brand but it was discontinued. After a long search, and trying other brands, this is the next best thing. The coverage is good. I find it smooth, not sticky, and covers well. The color is perfect for my skintone. I recommend it.

This make up is very light weight, easy to apply and the perfect color for me. You only need a little in three spots on your face and it blends all over. Not greasy and not dry, just right. I am finally happy with a foundation and I have been through all brands and price ranges. This one is it for me.

This is a good go to for me to use to mix with my darker foundation shades of various brands to tone down or even out the shade. No complaints I have been using it for a few years as a mixer.

For me, this foundation is easy to apply, natural looking, and lasts all day. I agree that it’s lightweight and buildable as the picture says. I even slept with it on and it was still intact. The only con I have is that it’s not sweat proof, but that’s not too big of an issue

So the first time I bought this kind had changed my outlook on wet & wild foundation. It was a hurricane that trapped my husband and I inside of Boone and I couldn't make it back to my home for around a week And I had to stay at the app state convocation center homes arena, thankfully or we would have had to sleep in our car. So I needed some makeup but didn't want to spend a ton of money when I had makeup newly bought at home and I knew eventually I would have made it home. So, I get one of these and in a different shade (bronze beige) 💓 perfect shade almost for me. It's so smooth and creamy it allows a dewy set and is super easy to use because it had an applicator tip built into the cap! So it glides your foundation onto your face,brush,sponge) with absolute ease. It's not overly thick and creamy coverage it brightens your face and makes you have a beautiful glow. I know it's a more cheaper brand. But honest to God. I would pick this over my old makeup Mac and no joke is amazing coverage! It blends well with bronzers and highlighters along with blush and you can build with it and it's flawless. I love it ! It's now my go to and since the begining of October end of September I've purchased at least 4 bottles now 5th bottle to play with the colors and to find my perfect match ! And since it was in-between summer and fall I have been losing some of my natural tan from summer and went down a shade to soft beige and it matches perfect here in January. Time has past so fast. All in all. It's definitely my go to now and new favorite ! I love all of their makeup now. I'm begining to be obsessed

Good product. 👍

Très bon fond de teint, assez lumineux, léger, et ne fait pas d'effet pâte sur le visage. Ayant une peau grasse sur la zone T, j'ai dû poudrer mon nez au bout de 7 heures ca brillait. Je testerai avec une poudre matifiante avant la pause, question de voir si le résultat sera pareil. Dans tous les cas, c'est top.

MUY BUEN PRODUCTO, RECOMIENDO AMPLIAMENTE..

This foundation is way lighter than advertised. The original container is written beige bronze but they put a paper which says mocha on top. Scam

I bought this as gift for some one. It came in a very protected nice packing and quality is also top notch. Recieved as expected.