Scramble: How Agile Strategy Can Build Epic Brands in Record Time

My guess is: not many. But 'Scramble' was that for me- I read it in two sittings.I love Marty Neumier's work because it's simple, easy and entertaining to read, and immediately helpful.Is 'Scramble' perfect? Of course not. There are many oddly long and detailed descriptions about what everyone is eating throughout the book. I think he added them to include tangible details, but I did find myself rolling my eyes when the protagonist makes himself some very fancy breakfast for like three paragraphs.I think that more business books should take this tack, though. Our brains are hard-wired for story, and even if it's a sometimes slightly cheesy parable, I would rather read a book like this 100% of the time. And I remember it, too.Awesome book with an awesome framework and strategy that I'm using already with my clients. Thank you, Marty!

This book is a great read. I’m not a big fan of business books, but as a designer I read them to get context for my work. The story in SCRAMBLE was a pleasure from beginning to end. It not only illustrates how design thinking makes magic at the product/service level, but also how it accelerates and electrifies business strategy. I came away with a better sense of how I could add value to a larger team of specialists. I think it’s symbolic that the remarkable CDO (Chief Design Officer) was an amateur magician. It would've been so cool to be in the that room!

it's not a bad book, but Neumeier's older books definitely outshine his neuer(ha) books.I came from right after reading Zag. the 2 books are vastly different. Zag is a book filled with different ideas and references but is meant to be an easy read. It's structured well and provides clear guidance for entrepreneurs and designers.Scramble is the kind of business book Neumeier designed Zag to deviate from—1 idea, expanded into length chapters; vs multiple ideas, condensed into an easy digestible book.Scramble is a story. it's much similar to a memoire.Zag is more like a text book with the 1, 2, 3's on how to shift your design paradigm.While i do enjoy the imagery and the story telling from scramble I find it much harder to read than Zag. in a way if we r talking about "branding" this book is quite off brand for Neumeier. a worthy read nontheless

Marty Neumeier’s crafted a compelling story about a fictitious CEO who faces a directive from the company’s board of directors to create a turnaround plan for the business within five weeks or he’s out of a job.The book keeps you intrigued with many twists and turns, including a President of the United States who produces havoc and uncertainty in our country and the world (sound timely and familiar?).Scramble incorporates the five Qs of strategy along with five Ps of design thinking in a fast-paced story.While it’s fictional, the insights and lessons are valid in the real world now. They apply whether you're in the private, public, or nonprofit sectors. No matter if you're in a small, medium, or large business. And regardless of your role as a leader, board member, employee, consultant, or student.I highly recommend you read and learn how to Scramble.

This book is an easy and excellent read. I initially was sceptical of the idea of a buisiness thriller also being a sort of manual to understanding “agile strategy,” but I was wrong. I read this book in one sitting and it seamlessly connected Neumeir’s previous work. This book made me wish all strategic thinkers could tell a story this well.

There are very few books that I've gone back to read more than once. I received the book and read it, only to turn around immediately upon availability on Audible to buy it to play while I work. I have already listened to it twice and feel I will listen to it again. It is quite the entertaining "read" and has a nice business whodunnit appeal to it!

Idea of a fiction story was interesting but an intriguing read. Wish he would have spent more time going over the application of the principles and strategy, was disappointed in that aspect.

Typical business books lack two fundamental components: utility and engagement. This one delivers on both in spades. Marty manages to weave together a thrilling, real-life story of a company in peril with a series of practical principles, questions, and tools to resolve the problem. While saving a company is much easier said than done, these tools can be applied as lived in the story to inspire new ways of thinking and solve any myriad of challenges. My first note is create a reference sheet because you'll want to go back to it again and again.

Such a good book - keep in mind it is written like a fictional story but many of the lessons can be applied to real life - I was highlighting and underlining a ton. I absolutely loved it and finished it in 2 days!

As a brand strategist in a small branding consultancy, I could see different and more agile ways to approach business strategy. Even though we already do most of the philosophy behind scramble, now we got practical tips and tricks from the best on how to improve it. Every business consultant and business owners that are thinking about the future of their company should read this book!

Can't wait to apply agile strategy to my business. Thank you Mr Neumeier!

What an insightful and refreshing take on a business book.I found myself absorbed in the book as much for the story itself as the theories, ideas and characters that bring it to life. This is a fab read for anyone who wants to delve into business and brand strategy. Marty demonstrates the important role brand plays in any business. It’s easy to read, simple to digest and practical to apply.

I’ve read almost every book by Marty Neumeier and I learned a lot from them. I had no idea Scramble was a thriller and it got me hooked from page one!It was very interesting to “watch” the strategy development from inside the company, considering all human factors that can influence it. And, at the same time, follow the use of strategic and innovation tools being applied by the board. Very inspiring!