Power Sales Writing, Revised and Expanded Edition: Using Communication to Turn Prospects into Clients

Just finished Sue's book, how refreshing. While the topic has been talked about for years we do business in a new world; high tech, high touch. We only get one chance in front of a client and if our e-mail message isn't impactful the message gets deleted. Sue provides practical tips and gives examples. Ideas to keep the reader engaged past the first line of your e-mail and ideas on how to initiate a response from the client thereby allowing you an opportunity to present your product. Her book is an easy read, with immediate usable take aways.

How many times have you gotten a sales email, looked at it long enough to realize it's a sales email (maybe 3 seconds), and then hit delete? Too many times to count, I bet.Sue's method for planning, writing and checking is not only simple, it's exactly how all messages should be written. It doesn't matter what you are trying to communicate--follow these rules and you will see an immediate improvement! Most of us don't realize we are "selling" ourselves every time we write or respond to an email, whether it's to our boss, our friend or our kids, but those messages further paint a picture of who we are and what people can expect from us. So, if you were going on the McNeil-Lehrer show or Ellen, wouldn't you plan and practice what you wanted to say? Put the same efforts outlined in this book into your emails, and you will see a difference in how your audience responds.

I originally checked this book from the library but after checking it out three times I realized I just needed to buy it. Now it's covered in sticky notes and I have pages of notes to go with it. Highly recommend

Somewhat helpful

This book is a mandatory read for any sales rep who prospects especially in the day of emailing and mobile devices. You will learn how to create customer focused emails that are short and direct with subject line power. It will change the way you think and write. I experienced immediate prospecting success as a result.

"Power Sales Writing, Revised and Expanded Edition: Using Communication to Turn Prospects into Clients" is a very useful book. It has a straightforward, step-by-step method for writing clearly. It includes a wealth of examples, both good and bad. It has helped me significantly improve my sales writing and is now my go-to reference.

I wish she could hang out in my office and tell me how to appropriately speak to people all day.

I think its a great book for sales writing.Very good examples and some simple techniques which dont strike a common man while writing.It gives takeaways for effective and attention grabing writing