Avatar Semi Permanent Hair Color Rinse #7272 Black, Change your hair style, no mess, hair chemical, use warm, shake well, hair streaks, hair dye

UPDATE:. From my experience this product is unsafe. It has caused much damage to my hair and scalp. Itchy, Dry... I have since invested much money, time in trying to get my hair and scalp back to healthy. It is incredibly disappointing to have never received a return call from the seller.

I don't know if it's because I didn't bleach my hair but you can barely see anything and I applied almost the entire bottle.

Don't waste your time. This product is terrible. I used this, plus other colors in this line (reds and purples) and it all rinsed right out, even on my pre-lightened hair. The only place you can see it a little bit is my roots. It did do a great job staining my scalp and everything else BUT my hair though.

This rinse rinsed right out of my hair and into my shower drain. I followed the instructions.