




⚡ Turn heads with one-step magenta magic!
L'Oreal Excellence Hicolor Hilights in Magenta offers a revolutionary one-step high-lift formula that delivers vibrant blonde highlights without pre-lightening. Designed to eliminate brassiness while maximizing shine and hair condition, this 1.2 oz professional-grade product provides long-lasting, salon-quality color results at home. Trusted by thousands with a 4.4-star rating, it’s the perfect choice for bold, confident millennials seeking effortless, standout hair.









| ASIN | B000A409BG |
| ASIN | B000A409BG |
| Best Sellers Rank | #236,645 in Beauty ( See Top 100 in Beauty ) #1,145 in Permanent Hair Colour |
| Country of Origin | USA |
| Country of Origin | USA |
| Customer Reviews | 4.4 4.4 out of 5 stars (3,203) |
| Date First Available | 4 June 2009 |
| Is Discontinued By Manufacturer | No |
| Item Dimensions LxWxH | 16.9 x 4.7 x 16.9 Centimeters |
| Item Dimensions LxWxH | 16.9 x 4.7 x 16.9 Centimeters |
| Item Weight | 54.4 g |
| Item Weight | 54.4 g |
| Item model number | SG_B000A409BG_US |
| Item model number | SG_B000A409BG_US |
| Net Quantity | 32.0 Grams |
| Net Quantity | 32.0 Grams |
| Product Dimensions | 16.9 x 4.7 x 16.9 cm; 54.43 g |
| Product Dimensions | 16.9 x 4.7 x 16.9 cm; 54.43 g |
D**A
the colour is wow but a bit expensive
A bit expensive but I'm soooo in love with this colour.. Obviously, for girls with jet black hair (like me) you HAVE to use blonde before using this to get the perfect shade..but if ur buying it to colour ur hair at home I guess u already know that😉 for me it worked well as I had ombre before and it stays for like one n half months. The whole tube lasted for about 6 months.
B**E
😁👍
The color has come up really good and I have ordered two more packs! Guys and Girls, you should use this with a 40 volume developer from Schwarzkopf or Loreal,in the ratio of 1:2(color: developer) to get the desired results!
S**I
It is a very beautiful color. And it doesnt wash away with shampooing ...
It is a very beautiful color. And it doesnt wash away with shampooing easily like any other color. If you mix pink and blue, you get this color. Very suitable for fairer skin. I needed the full pack with 20 volume developer to get this intensity. I have a neck length hair as you can see in the picture.
A**S
Horrible product!
The most horrible product ever. Although it's written no pre-lightening is required, it doesnt work at all. Most of the color washed off in the first wash, and the rest by the third. Very dissatisfied.
A**R
unless Carrot-top is a nickname you like.
I Looked a bit orange and have some split ends and hair fall but not as much as typical bleach. I strongly suggest getting a purple toner, unless Carrot-top is a nickname you like.
S**G
no color came on my natural black hair at all .....waste of money
no color came on my natural black hair at all .....waste of money
O**A
Worth the money
I bought loreal hicolor magenta and it came out pretty good. But it looks good only in outdoors, when I'm indoors it looks black only. I've seen many posts of ppl saying it fades to copper/blond, let's see how it goes...
A**N
I like
C**A
My hair is pretty dark and the colour didn't really pop. You can see slight red-ish highlights at the ends of my hair under certain light but overall it looks black. Maybe if you hair is a bit lighter it will catch better. Nontheless it didn't have the results that it claims to have since it says that it's for dark hair and my hair barelly has any difference after using the product. The box also came in a bad condition but i guess it was because the delivery guy squeezed it through the postbox.
M**X
Je voulais oser un vrai rouge sans me ruiner dans un salon...Une amie m'a aider dans l'application et....Super résultat sans décoloration préalable sur cheveux foncés, métissés, non défrisés (brushing + lissage sur la photo) Bien entretenir et nourrir le cheveux ensuite pour éviter la casse.
S**M
I used 30 developer and let it process for 1 hour, which is probably too long, but it turned into a really pretty light brown. There's no brassy undertones either. I was never aiming for ash blonde so if you bought this to get to blonde, I'm not sure you'll get that result. I'm happy with the results and it didn't damage my hair.
T**0
For all those that are using this on dark hair and getting upset that all they got was orange, black, please remember with dark hair your undertones will always be orange or red. When I used this I had dyed boxed black hair, I color Oops the black out first that’s the key. I do know on the box are supposed to just be able to put this on black hair and poof. You’re going to have blonde hair. It just does not work that way You must remove that color first. When you put this on your hair you’ll get a much lighter result faster. If you decide to take my advice and color up your color out first, then just apply this with either a 30 developer or I personally use a 20 developer that has oil in it. I got it on Amazon. Just put in the search button oil developer, and I get the one with the red label. It works great and it also helps not to dry your hair out. They sell a 20 and a 30 . The name escapes me right now. I hope this helped somebody.
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