Bright White Creme Lightener 10.6 Oz

If you’re bleaching your hair for the first time I recommend using this! I watched YouTuber: Alissa Ashley bleach her hair with this product and I started using it. The product is creamy (easy for measuring) it’s safe and will leave you with amazing results.

Super easy to use and I had really good results!! The smell wasn’t overpowering and my hair still felt silky afterwards.

Woah.... this stuff lifts color so much better than any bleach I have ever used.... just used with regular 30 developer... left my hair soft and not fried:)

I was pleasantly surprised! I posted a before and after and you can see my hair was really dark. I used ION 20 volume sensitive scalp processor. Left the mixture on for about 50 minutes. I put this on my roots first, my mistake and I also did not use enough product (I have really thick hair) My hair had a lot of light orange in it but yellow in other places so I need to do another round of bright white creme. Good product overall!

I will never go back to regular bleach after using this, and I wish I had known about this product a long time ago! I would have avoided a lot of damaged hair and hours of bleaching only to get an ugly orange color and straw like hair. I have been lightening my hair to put vivid colors in since I was 16. I'm 28 now, so that's 12 years of bleaching my own hair with a variety of different products. Using this lightening cream with their sensitive scalp 20 developer- a literal game changer. I've been bleaching my roots only once or twice a year to avoid bleaching the same hair more than once and to give my hair a good break in between, even tho this means my hair is often way grown out at the top and it can create bands of differently lightened hair. Because of this I've used a full coverage vivid color (like dark purple or blue) despite having always wanted to be able to go pastel. Pastel color wasn't worth the damage to my hair to get it that light and even when I've tried in the past it was always too bronzey to look good with a pastel dye, even after toning it. Well I found this product looking for a good product to bleach my roots with as it was that time again and I'm being even more careful with my hair as I'm trying to grow it out long. I found this and read the good reviews and decided to give it a try. I used the cream and the 20 sensitive scalp devloper 1 to 1 mix to lighten my roots. It lighted it SO fast I was amazed. And oh my gosh when I rinsed it out not only did my roots not feel damaged but it was the prettiest lightest silvery blonde I've ever seen on myself, something I wasn't able to achieve even with multiple bleach sessions and toning before, and this was with no toning! I loved it so much I decided to take the leap and lighten the rest of my head the next day. I have a lot of hair, so I used an entire bottle of the cream between doing my roots and then the rest of my hair, but its definitely worth it and I still have about half the developer left. After doing the rest of my hair I used purple depositing shampoo and a purple toning conditioner, to give it that purple hue and some light purple color. I love it!! I've received so many compliments on it, and my hair doesn't feel damaged even after using it on my already bleached hair. I am going to be a user of this product for life! Picture is after using purple color depositing shampoo and purple toning conditioner after lightening with this product.

I’ve used this lightener a few times now and it’s honestly one of my favorites for at-home bleaching. The creme texture makes it really easy to mix and apply, and it’s way less messy than powder bleach. It lifted my hair well without frying it, and the smell wasn’t nearly as harsh as I expected. My hair still felt pretty soft afterward, especially when I followed up with a good conditioner. You definitely still need to be careful with timing, but overall it gave me great results and felt beginner-friendly. I’d use it again.

This cream bleach is amazing! I feel that this lightens way better and faster than the powder bleach.

I love this bleach! its my go too for a bleach bath, I definitely recommend that you get a hair mask when purchasing this however cause it bleaches really good but can also be drying.