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K**A
The best part is that the writer gives real life examples ...
My husband and I have been wanting to open our own catering business for a while now and really never have because we don't know where to start. I can say we haven't read the whole book yet, but already I have learned so much information and have a clear idea of where to start. There are lots websites and books mentioned that can help even more which I appreciate. The best part is that the writer gives real life examples of things that have happened to her which makes me feel like the advice is tried and true.
C**
Most excellent resource!
Through Denise Vivaldo's books, my personal chef business has been able to transition and expand into catering. And both the 6th and the newly updated 7th edition of her home based catering book have already proven to be worth their weight in gold to me. The advise, forms, tables, suggestions, tips and even some recipes included in this incredible book make it not only a resource book, but an essential business tool.
J**E
Four Stars
Gift
D**K
Informative
Very informative and definitely a positive step in the right direction!
I**X
Good reference
My wife has been looking into starting a catering business and she has found this book to be a great reference.
J**E
Awesome book
Covered the basics!!! Great book for sure. Covered the basics!!! Great book for sure. Covered the basics!!! Great book for sure. Covered the basics!!! Great book for sure.
C**S
Vey Basic
This book, contrary to popular opinion, in my opinion is just ok. Very basic information on each chapter without expanding in any detail on the intricacies of this particular business.The marketing chapter in particular which was the main reson for me buying the book gave me a couple of ideas but overall didn't read any different than any small buisiness marketing guide. Dated information written in a fairly bland language without any hint of enthousiasm.I suppose that if you are on a budget with no experience at all, this is an ok referece source but you will want to upgrade to something more comprehensive and in depth such as the professional caterers handbook by Laura Arduser and Robert BrownThe most unfortunate thing about this book is it's author. Following my above review I received the following email from the author who obviously has a much higher opinion of her work than I do. Personally I found her message to be quite sarcastic, as I have not indicated that I have personally published anything. :Dear Cosmos,I just read your review of my catering book on Amazon. You are right, your review was out of the norm.I've sold 140,000 copies and recieve emails daily from around the country, from students, schools, professionals etc. thanking me.If, you'd like a complimentary copy of the new 5th edition, and try to read it again, I'd be happy to sendyou one in the fall. Much new information in the marketing chapter.Please make sure to send me information on any of the books you've published,I 'd love to read what you know, I'm sure if would fill volumes.Denise Vivaldo
A**R
... so much and her advise man she is so smart thank you this book should sale for more than ...
I have never met Denise but I appreciate this book so much and her advise man she is so smart thank you this book should sale for more than this truly. :)
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منذ أسبوعين
منذ أسبوعين