La Riche Directions Colour Hair Dye 88ml (Flame Red)

I bought this dye because they had more color options than manic panic. I have been dying my hair with semi-permanent for about six months now. When I used this dye, I had about an inch worth of regrowth that had never been dyed before and I focused on covering the roots thoroughly before the rest of my hair. It said to leave the color on for about 15 minuted but I left it on for 45 to make sure it was fully absorbed. It seemed to cover my hair well except the roots looked a little splotchy. I washed it today for the first time after dying and the color came out completely from the virgin regrowth. It's like I never even dyed that part of my hair. I will not be using this product again for that reason.